Pelatihan Brand Image and Product

Pelatihan Brand Image and Product

Pelatihan Brand Image and Product, Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan

MATERI

1. A Confession of A Brand Manager
   • What is A Brand Manager?
   • How to be A Good Brand Manager
   • Challenges, Opportunities & Threats of A Brand Manager
   • Daily Activities of A Brand Manager
2. Brand Strategy & Execution : Two Different Worlds
3. Develop Brand Strategy
   • Roles of Brand Strategy in Marketing and Company
   • How to Define Brand Segmentation and Target Market
   • How to Define Brand Personality and Positioning
   • The Process from Research to Brand Strategy Development
   • How to Analyze Research Report
   • How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
4. Develop Branded Product Strategy
   • How to Define Product Mapping and Competitors to Target and Avoid
   • How to Define Strengths and Weaknesses of Our Competitors Product
   • How to Develop Strong and Sellable Product which Align with Brand Positioning
   • How to Execute The Product Strategy from Design to Packaging
   • How Design and Packaging Trigger Trial and Repeat Purchase
   • How to Develop Product from Content to Packaging Which Tells the Brand Positioning
5. Develop Branded Pricing Strategy
   • How to Define Price Mapping & Develop Supportive Pricing Strategy
   • How to Define Manufacturers Price, Distributors Price, & Retailers Price
   • How to Manage Price in the End Market
6. Develop Branded Distribution Strategy
   • How to Define Distribution Mapping
   • How to Choose The Most Suitable Distributors
   • How to Manage Distributors & Salesman
7. Develop Branded Promotion Strategy & Execution

PESERTA

Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran

Metode Pelatihan :

• Presentasi
• Diskusi
• Case Study
• Simulation
• Evaluation (Pre and Post Test)
• Kunjungan/Praktek (Menyesuaikan/tentative)

Jadwal Training
- 20-22 Januari 2026 - 10-12 Februari 2026 - 3-5 Msret 2026 - 21-23 April 2026 - 19-21 Mei 2026 - 9-11 Juni 2026 - 7-9 & 28-30 JuIi 2026 - 19-21 Agustis 2026 - 15-17 September 2026 - 13-15 Oktober 2026 - 3-5 & 17-19 November 2026 - 1-3 & 15-17 Desember 2026 -

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Fasilitas	Lokasi & Investasi
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal) - FREE TransporsiPeserta ke tempat pelatihan . - Module atau Handout - FREE Flashdisk - Sertifikat - FREE Bag or bagpackers (Tas Training) - Training Kit (Dokumentasi photo, Blocknote, ATK, etc) - 2x Coffe Break & 1 Lunch, Dinner - FREE Souvenir Exclusive - Training room full AC and Multimedia	- Yogyakarta - Jakarta - Bandung - Bali - Surabaya - Malang - Batam - Lombok

Catatan : Hotel untuk pelatihan ada beberapa pilihan seperti Hotel Ibis, Hotel Aston, Hotel Amaris, Hotel Cavinton, Hotel Hyatt, Hotel Grand Aston, Novotel, Hotel Harris, Hotel 101, Hotel Grand Mercure,Ritz Carlton, Hotel Ibis Style dan masih banyak pilihan menarik lainnya.

Apabila perusahaan membutuhkan paket in house training anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan. Dapatkan harga spesial untuk pengiriman minimal 3 peserta dari perusahaan yang sama.

Informasi lebih lanjut bisa menghubungi kami di 0813 9174 4475 /  informasi.diklatindonesia@gmail.com